Section

Industry

Restaurants, hospitality, and the business of food.

May 4, 2026

How Restaurants Set Menu Prices

Food cost percentage, anchor pricing, the math behind a $35 entrée — and what diners are actually paying for when they pay restaurant prices.

By Daniel Ruiz

May 3, 2026

The Real Reason Restaurants Charge for Bread

Bread used to be free. Now it's $6 a basket at the table. The labor, ingredient, and operational economics that turned bread from a courtesy into a billable line item.

By Daniel Ruiz

May 1, 2026

The Economics of Wine Markups

Why restaurants charge three to four times retail for wine, what diners are actually paying for, and where the value sits on a typical wine list.

By Daniel Ruiz

April 30, 2026

Tips Are Going Away. What Comes Next?

Service charges, hospitality fees, automatic gratuity, and built-in pricing — the math behind the menu changes that are quietly ending tipping in American restaurants.

By Daniel Ruiz

April 28, 2026

The Hidden Economics of Tipping Pools

How tip income is actually distributed in modern restaurants — the legal framework, the accounting, and who wins or loses depending on the pool structure.

By Daniel Ruiz

April 26, 2026

The Lease Is the Recipe

Most restaurants don't fail because of the food. They fail because of the rent — and the lease terms that locked in their fate before the doors opened. A primer for diners and operators alike.

By Daniel Ruiz

April 24, 2026

Why Restaurants Keep Closing in Their Second Year

Year one is the honeymoon. Year two is the bill. A look at the structural reasons independent restaurants disproportionately fail in their second year — and what the survivors do differently.

By Daniel Ruiz